This week I considered ethical issues faced by both employers and employees when using social media in relation to social media content. For employees, unethical social media use was recognised primarily through exposing confidentiality via social media posts. Whereas, for employers, immoral actions were recognised by unfair dismissal of employees due to innocent social media posts. This presented a moral dilemma as I considered at what point the unethical behavior moves from employee to employer, but suggested that work-related issues should be discussed with occupational superiors before discussing them on social media.
The openness of topics 4 allowed many different areas to be explored by other blog users, presenting a wide array of areas for discussion. Ausaf and Scott both presented similar themes when commenting on my blog, suggesting that through self-regulation of online content, in order to preserve our professional livelihood, we may in fact be becoming inauthentic online. I suggested to both Ausaf and Scott that much like in our day-to-day lives we must have control over our actions and adaptability to different people and environments, just as we do online. Therefore, it is not deceptive to use multiple identities, it instead allows a safe place for free expression without scrutiny.
Patricia’s blog individually stood out to me due its unique take on ethical social media use. Patricia highlighted that ways in which business promotions attempt to deceive users through social media endorsements for products that fail to meet expectation. This sparked my interest as I believed that this was no new phenomenon and had been taken on by traditional advertisers for a number of years (e.g. via television adverts). Having suggested this to Patricia, she presented an understanding that social media endorsements are more unethical than typical media forms because social media advertising is both targeted to user tastes, creating a greater desire for products. While, due to the two-way interactivity of social media endorsements, users may be less aware of attempted misleading by promotions online.
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